Objective
At the Marketing & Communications Office at CNM, we rebranded the student newsletter from 'Suncat Times' to 'The Scratch,' introducing a fresh visual style and a structured column layout. The goal was to foster trust and belonging by sharing inspiring student stories, promoting events, and highlighting key resources.
Project Scope
We planned to restructure the layout with hierarchical columns with new art direction that added personality to the rebrand.
Process & Inspiration
The creative brief for 'The Scratch' was centered around crafting a newsletter that embodies the essence of community spirit. The client, Alaina and Jakob, envisioned a newsletter that was short in length, visually impactful, and with an improved flow of content. My design approach aimed to capture this vision by creating school spirit inspired logos with a hierarchical column grid for the content to be organized into for each edition. The newsletter needed to standout in a bold new way that remained true to the roots of students being our story.
Conclusion
Working on 'The Scratch' was a true joy, bring fresh and exciting community spirit to life inside the student newsletter. I am thrilled to have been an integral contributor throughout the rebrand process, and it's been rewarding to see the brand take shape and become a cherished asset to the CNM community. The rebrand was in response to years of low readership for the 'Suncat Times'. Since the rebrand, readership has grown, and student engagement and connection to the CNM community have significantly increased. From what can be inferred, more people are engaging with the content being shared with them due to the more streamlined layout and rebranded visual direction.
